How Firms Are Tapping Into India's Rs 8,000 Crore Market Opportunity in CCaaS sector?
India’s Booming CCaaS Market: RADIUS-OIS Leads with ‘Intello’
India’s burgeoning Contact Center as a Service (CCaaS) sector is witnessing a rapid surge, with domestic firms aggressively tapping into the promising Rs 8,000 crore market opportunity. This sector has seen exponential growth, primarily fueled by the rising demand for cloud-based solutions, technological advancements, and an ever-growing need for seamless customer interactions.
One of the major contributors to this growth is the increasing rate of digital customer interactions in India, which has doubled in the past two years. This surge underscores the critical need for efficient CCaaS solutions in enhancing customer engagement and streamlining communication channels. Several prominent firms have taken significant steps to establish a foothold in this lucrative market.
Aligning with this current trend, RADIUS-OIS, a notable leader in the market, has recently introduced its upgraded ‘Intello’, the next-generation intelligent agent console. This innovation aims to revolutionize customer engagement within the CCaaS industry. From healthcare to insurance, ecommerce to financial services, Intello is transforming how businesses interact with their customers across these sectors. The system integrates over 30 solutions and serves more than 18 industries, boasting a global footprint with over 100 implementations.
“We prioritize a customer-centric focus to drive innovation and stay ahead in the market. This not only addresses current user needs but also anticipates future demands, ensuring our application’s functional superiority, user satisfaction, and sustainable business growth,” said Chief Architect of RADIUS-OIS Suman Subudhi.
“Our CCaaS solution offers streamlined, cost-effective contact center management with advanced voice, cloud, and software integration. We are dedicated to staying ahead of the curve in the ever-evolving industry through our focus on innovation and engineering excellence,” Subudhi added.
The adoption of cloud-based contact center solutions is becoming increasingly prevalent among enterprises seeking flexibility, scalability, and cost-efficiency. The sector is expected to continue its upward trajectory, driven by the increasing awareness of the benefits associated with cloud-based customer service solutions.
About RADIUS-OIS
RADIUS is an AI-powered omnichannel platform purpose-built for modern Customer Experience Management (CXM). It brings together every customer touchpoint (voice, chat, email, social, and video) into a unified intelligent console that enables businesses to manage interactions holistically and respond with context, speed, and empathy.
Designed for scale and agility, RADIUS empowers CX teams with real-time visibility into customer journeys, ensures smarter engagement through dynamic routing and intelligent automation, and supports global operations with built-in multilingual capabilities. From frontline agents to CX leaders. With over 500 enterprise-grade capabilities, RADIUS doesn’t just support customer service, it elevates it into measurable, data-driven, and future-ready CXM functions.
With a decade-long presence in technology and a commitment to 24/7 multichannel support, RADIUS ensures 99.99% service uptime, a testament to its reliability and dedication to customer satisfaction. To learn more, visit www.radius-ois.ai.
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